Wednesday, December 14, 2011

Kleenex Packaging Progress


I'm packaging Kleenex tissues and have developed the idea of animals with trunks or spouts or what-have-you reaching towards the top of the pyramid and that is where the tissue will be pulled from. I've developed the theme of a limited edition design based off a partnership with National Wildlife Federation and Kleenex that collects money for the NWF. The pyramid package will feature a different endangered animal on each triangle and facts about the animal. I want to push it forward with more detail and slightly different illustrations and brighter colors. It is meant to be bright and playful; fun but still addressing the issues behind the endangered animals.

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